

A Banker Crazy about Wine
Andreas Theiner changed from the teller’s window to the vineyard
Wine and its production have a great deal to do with values. And Andreas Theiner must have also thought that. Before he took over his family’s historical estate with Plars Castle in Lagundo in 2003, he was a banker.
As unusual as the change from the teller’s window to the vineyard may be is how simple the explanation is that Theiner provides. “Wine is my passion”, he says, “and even though I had pursued a completely different professional career, it made my love of wine even stronger.” And that may also have to do with the fact that passion for wine is in the genes of the Theiners. Andreas’ grandfather Franz had already studied at the Winegrowing Technical College in Klosterneuburg near Vienna – back in 1895! In 1911, he returned to South Tyrol, he acquired the Plars Castle estate in Lagundo, produced wines for the rest of his life, and in the end handed the estate down to his son Karl, who expanded it.
Finally, in 2003, Andreas took over the castle and concentrated on the production of quality wines. The conditions for them are ideal: the vineyards in Plars di Mezzo, situated at 450 meters above sea level, benefit from a great deal of sun and a constant breeze. “This climate is ideal for a Sauvignon Blanc that is extremely strong in character, but also for Chardonnay, Pinot Blanc, Schiava, Lagrein, and Merlot,” Theiner explains.
In the winery, a gentle processing of the grapes and careful handling of the wine are important to him, because, “Only in that way are we successful in having the individuality and essence of the vineyard finding their way into the wines.” And that’s also what passion for wine sounds like.
As unusual as the change from the teller’s window to the vineyard may be is how simple the explanation is that Theiner provides. “Wine is my passion”, he says, “and even though I had pursued a completely different professional career, it made my love of wine even stronger.” And that may also have to do with the fact that passion for wine is in the genes of the Theiners. Andreas’ grandfather Franz had already studied at the Winegrowing Technical College in Klosterneuburg near Vienna – back in 1895! In 1911, he returned to South Tyrol, he acquired the Plars Castle estate in Lagundo, produced wines for the rest of his life, and in the end handed the estate down to his son Karl, who expanded it.
Finally, in 2003, Andreas took over the castle and concentrated on the production of quality wines. The conditions for them are ideal: the vineyards in Plars di Mezzo, situated at 450 meters above sea level, benefit from a great deal of sun and a constant breeze. “This climate is ideal for a Sauvignon Blanc that is extremely strong in character, but also for Chardonnay, Pinot Blanc, Schiava, Lagrein, and Merlot,” Theiner explains.
In the winery, a gentle processing of the grapes and careful handling of the wine are important to him, because, “Only in that way are we successful in having the individuality and essence of the vineyard finding their way into the wines.” And that’s also what passion for wine sounds like.

Via Plars di Mezzo 25, 39022, Lagundo
Phone +39 0473 448472
info@schlossplars.com
www.schlossplars.com
Phone +39 0473 448472
info@schlossplars.com
www.schlossplars.com
Guided tour
Wine tasting
Restaurant
Overnight stay
Delivery service
Award
Vinumhotel
“Wine is my passion, and even though I had pursued a completely different professional career, it made my love of wine even stronger.”
Andreas Theiner, winegrower at the Plars Castle Estate
Cultivated wines
Lagrein
Weißburgunder
Vernatsch
Sauvignon Blanc
Goldmuskateller
Merlot
Weißburgunder
Vernatsch
Sauvignon Blanc
Goldmuskateller
Merlot
Wine sales
Every Friday from 10AM to 12.30PM directly at Schloss Plars or at any other time on request by phone.
Guided tours
April - October: Every Tuesday, with guided hike followed by a cellar tour and wine tasting led by Andreas Theiner.
Opening hours restaurant
April - October: Daily breakfast on request by phone.
For further information www.schlossplars.com
Meet our winegrowers
Character, passion and dedication for the wine

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reyter
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Haidenhof Winery
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Thurnhof
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Fliederhof Winery
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San Michele Appiano Winery
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Trogerhof
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Santlhof
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Winery Rohregger
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Tramin Winery
Termeno

Valle Isarco Winery
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H. Lentsch Winery
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Kandlerhof
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Colterenzio Winery
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Abbazia di Novacella
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Oberpreyhof Winery
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Pitsch am Bach
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Köfelgut
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Putzenhof
Laives

Noafer
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Tröpfltalhof
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Geier Simon Plonerhof
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Strickerhof
Appiano

Hartmann Donà
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Griesbauerhof Winery
Bolzano

T. Pichler Winery
Caldaro

Terlano Winery
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Andrian Winery
Terlano

Ansitz Rynnhof
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Josef Weger
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Castle Plars
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Kobler Winery
Magré

Tenuta Drauhof
Termeno

Obermoser Wine Estate
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Kurtatsch Winery
Cortaccia

Messnerhof Winery
Bolzano

Himmelreich-Hof
Castelbello

Thomas Niedermayr
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Wassererhof
Fiè allo Sciliar

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Villscheiderhof
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Plattner in der Sill
Sarentino

Winery Andi Sölva
Caldaro

Winery Stroblhof
Appiano

Winery Abraham
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Rösslhof
Caldaro

Winery - Bergkellerei Passeier
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Bachgütl
Cermes

H. Lun
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Pföstl Winery
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Dominikus
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Pitzner Winery & Suites
Cardano

Unterwirt Winery
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Köfererhof Winery
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Maso Thaler Winery
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Ploner Winery
Marlengo

Winery Castel Juval Unterortl
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Josef Brigl
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Angergut
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Weingut in der Eben
Cornedo

Untermoserhof
Bolzano

Klosterhof Winery
Caldaro

Steidlerhof
Bolzano

Loacker Wine Estates
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Thomas Dorfmann
Velturno

Ferrari Roberto
Termeno

Arunda Sparkling Winery
Meltina

Fr. Kupelwieser
Cortina s.s.d.v.

Riedingerhof
Merano

Pfitscher Winery
Montagna

Marinushof
Castelbello

Merano Winery
Marlengo

Taschlerhof
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Doná Winery
S. Paolo - Appiano

Biedermannhof Winery
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Radoarhof Winery
Velturno

Grawü
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SPIEGEL- HOF
Caldaro

Gruberhof
Marlengo

Arkahof
Caldaro

Wine Yard Prälatenhof
Caldaro

Nals Margreid Winery
Nalles

Franz Haas
Montagna

Hoandlhof
Bressanone

Ansitz Waldgries
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Wine Estate Castel Sallegg
Caldaro

Kränzelhof Winery
Cermes

Kaltern Winery
Caldaro

Befehlhof Winery
Silandro

Kiemberger Winery
Terlano

St. Quirinus
Caldaro

St. Pauls Winery
Appiano

A. Egger-Ramer Winery
Bolzano

Castle Rametz Winery
Merano

Mayr Heinrich - Nusserhof
Bolzano

Seeperle
Caldaro

Kettmeir Winery
Caldaro

Röck
Villandro

Rebhof
Castelbello

Innerleiterhof
Scena

Weingut Oberstein
Cermes

Winery Eberlehof - Zisser
Bolzano

Franz Gojer - Glögglhof
Bolzano

Dipoli Peter
Egna

Baron di Pauli
Caldaro

Larcherhof Winery
Bozen

Stachlburg
Parcines

Weinberghof - Romen Alois
Appiano sulla strada del vino

Corahof - Lorenz San Nicolò
Appiano sulla strada del vino

Hännsl am Ort
Lana

Alois Lageder Estate
Magrè

Lehengut
Castelbello

Rielingerhof
Colalbo

Glassierhof
Egna

Manincor
Caldaro

A. von Elzenbaum Winery
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Baron Longo
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WeineWolf Winery
Caldaro

Prackfolerhof
Fiè allo Sciliar

Peter Sölva Winery
Caldaro

Castelfeder Winery
Cortina s.S.d.V.